A container labeled cache, filled with files, code, and settings icons, next to a browser window with a loading indicator and a clock, emphasizing the long wait for the site to respond.
Incorrect caching settings affect site speed

Website performance directly affects user behavior, search engine rankings, and overall brand perception. When pages start loading slowly, site owners often look for the problem in design, code, or hosting. In practice, however, a frequent cause of recurring delays is incorrectly configured caching. This is not about the absence of a cache, but about an inappropriate cache size that does not take the actual load on the website into account.