For Tier-1 companies, the question of renting servers is usually settled already at the stage of entering the global market. When the count goes into millions of requests per second, depending on a third-party provider is not only expensive because of the intermediary margin, but also risky from the SLA perspective. That is why proprietary data centers (DCs) have become a core asset for industry leaders. This makes it possible to “tailor” infrastructure to specific tasks: from custom racks to proprietary cooling systems that save megawatts of energy.
