Despite the fact that the exhaustion of IPv4 addresses has been discussed for more than ten years, the transition to IPv6 still remains more of a prospect than a reality. In many countries, the use of the new protocol barely exceeds 30–40%, and some providers do not plan to implement it anytime soon. This is surprising, since IPv6 offers an almost unlimited pool of addresses, better bandwidth, a more modern approach to routing, and built-in security mechanisms. Why, then, is the internet infrastructure not rushing to adopt the new standard, and what consequences does this create for the market?